LONDON - 13 November 2020

iCrossing Italy, the award-winning, Hearst Europe affiliate digital agency, has announced a strategic expansion in response to growing business to strengthen their life science capabilities to better serve global clients. This investment aims to expand the reach of groups medical digital and strategy capabilities with the launch of a new office presence in Spain. It also includes the formation of a dedicated senior team assigned to the International Gynaecology Cancer Society.

The addition of four European leaders is the first step in a plan to enhance services for existing and new clients operating on an international scale. Joining iCrossing's european affiliate agency team this month are:

Daniela de Feo, Senior VP Medical Lead, Global

Daniela de Feo joins iCrossing as an expert with 20 years of experience in health care and life sciences. At Procter & Gamble, Pfizer, and Merck, Daniela helped modernize business practices, drive crucial innovation, and establish KPIs that helped provide insight and drive impact for these businesses. Throughout all her experience, she has focused primarily on helping businesses in the health care and life sciences field grow and scale rapidly while delivering for their consumers. Daniela is based in Rome, Italy.

Rosa van Wyk, Spain Managing Director, Senior VP Creative 

Rosa van Wyk has been with iCrossing for almost two years as a creative director and digital strategist. With a strong professional history in the design industry, Rosa brings expertise in user experience, user journeys, UI design, and concept development to iCrossing clients. Prior to iCrossing, Rosa has worked with notable companies including Pollen London, Made by Nika, and Psycle Interactive. Rosa is based in Bilbao, Spain.

Ebru Demirci, Global Digital Project Manager
Ebru Demirci is a seasoned marketing project manager with expertise in process development, creative project management, and innovation development strategy. She has worked across a range of clients including Almost A Studio, UK & Bcn, Production Media Network, Drasik Studio, Bcn, and EA Sports FIFA. Ebru is based in Barcelona, Spain.

Nerea Eguia Cotera, Global Digital Strategic Planner

Nerea Eguia Cotera joins iCrossing from Dominion Digital Banking & Insurance and is specialized in innovative marketing automation platforms that help drive personalization and conversion for client businesses. She has worked with companies including Dominion Global, BBVA, myGwork, and Fashion156. Nerea is based in Bilbao, Spain.

James Wildman, President of Hearst Europe, said: “This is an exciting period of growth for iCrossing as more advertisers engage with our enhanced and integrated marketing services capabilities. This strategic investment in our European business underpins our confidence in iCrossing as an important division of Hearst and we are delighted to welcome Daniela, Rosa, Ebru and Nerea to our successful, multifaceted family.”


Media Contacts

Yvonne Quinn, +44 7712 552 923

Alexander De Luca +1 617 412 0202

About Hearst

Hearst is a leading global, diversified media, information and services company with more than 360 businesses. Its major interests include ownership in cable television networks such as A&E, HISTORY, Lifetime and ESPN; global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; transportation assets including CAMP Systems International, a major provider of software-as-a-service solutions for managing maintenance of jets and helicopters; 33 television stations such as WCVB-TV in Boston and KCRA-TV in Sacramento, California, which reach a combined 19% of U.S. viewers; newspapers such as the Houston ChronicleSan Francisco Chronicle and Times Union (Albany, New York); more than 300 magazines around the world, including Cosmopolitan, ELLE, Men's Health and Car and Driver, and digital services businesses such as iCrossing and KUBRA; and investments in emerging digital entertainment companies such as Complex Networks. Follow us on Twitter @Hearst. To learn more about Hearst, visit

About iCrossing
iCrossing is a digital marketing agency that lives at the junction of creativity, technology and data. A unit of Hearst Magazines, iCrossing offers a competitive advantage for its global client base with access to the vast content and data from one of the world’s largest independent media, information and entertainment companies.