blog

Pharma Digital Marketing Focuses 2021

Trust is integral to pharmaceutical and healthcare industries. When a patient seeks advice from a healthcare professional (HCP) at a doctor’s surgery, hospital or pharmacy, they know it’s...
blog

How to use TikTok for business

How many times have you wished that you knew “How to” do something? Well, at iCrossing we are here to help with How to guides covering all different areas of the digital marketing landscape....
blog

iX POV: What marketers need to know for 2021

‘Everybody has a plan until they get hit in the mouth’ – Mike Tyson It’s fair to say that 2020 didn’t turn out as anyone expected; from the continued uncertainty around Brexit, a...
blog

How to automate paid search

Whether you’re new to pay per click (PPC) or trying to understand whether your current strategy is right for your business, this article will shed some light on how to take an automated approach...
blog

How to use Pinterest for business

How many times have you wished that you knew “How to” do something? Well, at iCrossing we are here to help with How to guides covering all different areas of the digital marketing landscape....
blog

Queen Elizabeth II: The Original Influencer? | IAB

Despite only being added to the English dictionary in May 2019, the word ‘influencer’ has been in our vocabularies for many years – especially in the digital marketing industry. But how long...
blog

iX Growth webinar recordings

To show our commitment to your recovery, we launched iX Growth, our webinar series. Watch past webinars here and digest digital marketing insight. Connect with us and send your burning questions to...
blog

Behind the filter, The Drum

While savvy influencers can help you get your brand in front of consumers, proving your ROI is still important. With a rapidly growing consumption of influencer content, it’s time marketers view...
blog

It’s beginning to look a lot like iXmas!

Talking about Christmas in July feels a little odd to those outside of retail, its almost as far from Christmas as we can get, and the weather isn’t conducive to snow or Christmas jumpers. But we...
blog

Lockdown Lites: Art in the age of coronavirus

As lockdown begins to lift, we’re reflecting on the past few months and the at-home activities that brightened our days. In our Lockdown Lites series, our research and insights team digs deep...
insight

Financial Services 2020 Digital Marketing Focuses

The Financial Services sector has a thin tightrope to walk between marketing investment and pay off. One misstep in regulation and consumer trust can hit brand and bottom line hard. And that fear...